Step into Autumn with a luxurious hair dyeing experience that will brighten your complexion and leave your hair rich in colour with a natural and glossy finish. Thanks to a scientific breakthrough at Wella Professionals, achieving long-lasting luscious hair colour just got easier with Pure Balance Technology and Koleston Perfect ME+.
It’s taken over seven years to perfect the product and over 20 patents later the expects at Wella have explored over 3000 colour variations to determine colour perfection. The effects are a colour that is so rich, deep and vibrant. Pure Balance Technology TM and ME+ offers the same expert grey coverage as Koleston Perfect while working to neutralise free radicals leaving you with healthy, shiny hair.